Designing, building and launching software products.
We're a software development agency that develops successful software products, including apps and sites.
We cover the entire lifecycle of your software product; starting with an idea, to design and strategy, to building, growth and transition.
What's needed to take an idea to a product.
Design & Development
Transforming your ideas into reality, our Design and Development service crafts visually stunning and functionally robust software products. From conceptualisation to implementation, we merge innovation with technical expertise to bring your vision to life in the digital realm, offering full-stack development and design services.
Hosting & Support
Beyond delivering a finished product, our Hosting and Support service ensures the longevity and seamless performance of your software product. With reliable hosting solutions and dedicated support, we can commit to maintaining and enhancing your digital assets for the long term, providing you peace of mind and ongoing success.
Websites & Digital Marketing
Elevate your online presence with our Websites and Digital Marketing services. We not only build high-quality, responsive websites but also implement strategic digital marketing initiatives to drive traffic, enhance visibility, and engage your target audience effectively, to stand out in the digital landscape.
Some of the work we've done in the past.
Trak
Trak is a leader in technology solutions for all trade & service based businesses. They provide software solutions to help tradesmen run and streamline their businesses.
Mark M.
Managing Director
Darkroom Software
Darkroom Software operates one of the largest Windows-based photo booth software solutions in the world. When it came to launching an iPad based solution, Digital Basis built it from the ground up.
Wally C.
Operations Manager
Locumate
Locumate is a marketplace to connect casual pharmacists, Locums, to shifts available in pharmacies.
Surge S.
Managing Director
From first idea to a product people use.
Idea & strategy
Validate the idea, define the problem and work out what the first version really needs.
Wireframes & design
Map out the flows, then design an interface people enjoy using.
Architecture
Choose the right stack and data model so the product can grow with you.
Development
Build for web, iOS and Android in short, visible iterations.
Launch
Pricing, marketing and a launch plan, not just a release.
Grow & support
Hosting, support and ongoing improvements long after launch.
Built by people who have launched their own.
For more than a decade we've been helping founders and businesses take ideas from concept to launch, and keep them running well after.
Digital Basis was founded by Owen McCrink, an engineer (RMIT) who launched his first internet business at 16. He has since built and sold three technology companies, helped launch dozens of apps, and acquired and grown several existing software products.
That experience shapes every project: we focus on what actually matters for a successful launch, especially for non-technical founders and first-time product owners.
