Designing, building and launching software products.

We're a software development agency that develop successful software products, including apps and sites.

We cover the entire lifecycle of your software product; starting with an idea, to design and strategy, to building, growth and transition.

We're releasing a free book on launching software products.
Download the book

What's needed to take an idea to a product.


Design & Development

Transforming your ideas into reality, our Design and Development service crafts visually stunning and functionally robust software products. From conceptualisation to implementation, we merge innovation with technical expertise to bring your vision to life in the digital realm, offering full-stack development and design services.


Hosting & Support

Beyond delivering a finished product, our Hosting and Support service ensures the longevity and seamless performance of your software product. With reliable hosting solutions and dedicated support, we can commit to maintaining and enhancing your digital assets for the long term, providing you peace of mind and ongoing success.


Websites & Digital Marketing

Elevate your online presence with our Websites and Digital Marketing services. We not only build high-quality, responsive websites but also implement strategic digital marketing initiatives to drive traffic, enhance visibility, and engage your target audience effectively, to stand out in the digital landscape.


Some of the work we've done in the past.


Trak is a leader in technology solutions for all trade & service based businesses. They provide software solutions to help tradesmen run and streamline their businesses.

"We couldn’t have done it without this excellent team."

Mark M.

Managing Director

Darkroom Software

Darkroom Software

Darkroom Software operates one of the largest and Windows-based photo booth software solutions in the world. When it came to launching an iPad based solution, Digital Basis built it from the ground up.

“A big Texas thank you to your team for all the hard work to make the release a success."

Wally C.

Operations Manager


Locumate is a marketplace to connect casual pharmacists, Locums, to shifts available in pharmacies.

"Awesome. Thanks heaps."

Surge S.

Managing Director

Success in Code

Success in Code: A Guide to Launching Software Products

For the past decade we’ve been building great apps for our amazing clients. Working in tandem with some wonderful people and helping their ideas go from concept to reality. We've now decided to document it.

About the Author
Owen McCrink, with a Bachelor of Engineering from RMIT University, brings a wealth of experience to "Success in Code." As the founder of Digital Basis, he has a rich background, launching his first internet business at the age of 16, building and selling three successful technology companies, and contributing to the launch of dozens of apps. Owen has also acquired several existing software products, fostering their growth.

Why We Wrote It
In the dynamic world of software development, there is often a gap in resources tailored for non-technical founders and first-time entrepreneurs. "Success in Code" aims to fill this void by offering a comprehensive guide on launching successful software products. Owen recognises the common challenges faced by individuals who might get caught up in the wrong aspects of product development. This book serves as a roadmap, providing practical insights and considerations to ensure a focused and successful product launch.

Book Contents
Ideation, Wireframing, Designing, Database/Architecture, Development, Marketing and Promotion, Pricing and Launching a Software Product (such apps or SaaS products). "Success in Code" covers every crucial step in the software development journey. From the initial spark of an idea to the strategic launch of a SaaS product, this book is a valuable resource for navigating the complexities of software development.

How It Will Help You
"Success in Code" is not just a guide; it's a mentor for non-technical founders and entrepreneurs. By focusing on the elements that truly matter, the book empowers readers to make informed decisions and prioritise key aspects of their software development journey. Whether you're an aspiring entrepreneur or a seasoned business professional, this book will equip you with the knowledge and insights needed for a successful product launch.

Enjoy the read.

Success in Code: A Guide to Launching Software Products